– Mario Maruffi
Compared to the last decade, technology has grown in leaps and bounds. Desktop devices have shrunk to fit the palm of your hands, and handheld devices further shrunk to become wearable devices. This also significantly revolutionized user layouts. In addition to being responsive to the different device screen widths, a good user interface (UI) also needs to offer a good user experience (UX). Modern-day mobile users prefer mobile apps that are easy to use & navigate, quick, small in size, and also very elegant. As per the findings from Statista, annual app downloads have risen from 140.68 billion in 2016 to 230 billion in 2021.
Through years and years of refinement, mobile app design has undergone multiple changes. So, it is difficult to pinpoint what works and what doesn’t but designers specialized in user interface app designs follow a few fundamental principles of Mobile App design, and we shall look into them.
Key Components of Custom App UI/UX Design:
User Design: Includes images, color palettes, text, fonts, spacing, icons, aesthetics, graphics, videos, background, and more.
Information Architecture: Structuring based on business objectives
Interface Layout: Planning the app interface behavior and pages.
Wireframing: Testing the app’s usability, functionality, look, and features.
Page Hierarchy: Pages should have consistency, flow, and connectivity.
Usability: Ensuring maximized usability by providing users with easy app interactions.
Information Placement: Placing high-quality content effectively to maximize conversion.
Fundamentals of Mobile App Designing Conduct Ample Research
Rule of thumb, before taking up the task of creating the mobile app design, do your research. Understand the demographics, predict their behavior, study their preferences, and determine the purpose of the app. Is the app being used for communication? Can the users make purchases from the app? Is live chat integrated into the app? Does the competitor have an app? It can help them identify the flaws of the competitor apps that they can remove and gain an edge. Research is the first stepping stone towards creating a functional mobile app.
Remove the Clutter
Ever opened an app where you are flooded with information at the first instance? How quickly did you exit the app? A cluttered interface can overwhelm the user. This doesn’t mean swinging towards minimalism. The key lies in arranging elements that your user can navigate their way through the application.
Colors Have Significances
Man is an animal of habit. Tapping into our primal instincts, we tend to associate emotions with certain colors: Color red significances error or caution, especially when flashing. Similarly, yellow over light background may become illegible when seen from an arm’s length. Moreover, the use of more than three colors is strictly a no-no in the books of UI design. It is safer to use gradients when you wish to integrate more colors in your layout. Contrasting colors will help users see and comprehend your content with greater ease, translating into better usability.
When using an app, the user tends to familiarize themselves with the different elements in the interface and apply the knowledge gained to navigate through. So it is important to maintain consistency. Designing simple, clear, and consistent navigation can be the difference between a good UX and a decent UX. Similarly, if you have a web app as well as a mobile app, it is important to ensure the transition from either to the other should be smooth, and a consistent design can help achieve it.